Grow you Podcast Mailing List with SMS Subscriptions

Podcast Promotion
March 20th, 2017

The Untapped Podcast Opportunity of SMS Subscriptions

If there are two things you should be focused on as a podcaster to grow your audience and platform it's gaining podcast subscribers and gaining email list subscribers.

Today we'll look at the latter.

As a podcaster, you have a unique opportunity to grow your email list subscribers. What platform besides podcasting allows you to be directly talking to your listener and completely have their attention.

Most strategies to get subscribers to an email list involve the potential subscriber visiting a website or landing page and being asked to input their information into the website. There are a lot of steps to get to that point and there are many strategies to effectively do that.

Traditional Podcast Approach

The most common strategy to get subscribers to your email list directly from listening to your episode is asking the listener to visit your website or go to one of the landing pages with the hopes of them opting into your list.

But that's a whole lot of steps to take on a mobile phone or to remember to do later.

Let's look at an alternative option.

Getting Subscribers through SMS

What if you could have them simply text their email address to a number and auto subscribe to your email list? That would be pretty sweet.

But can it be done?

Yes. Or else this would be a pretty anticlimactic post.

This is how it works with Textiful:

  1. You ask your listeners to text a keyword to a number
  2. They receive a response message asking for them to send their email address if they'd like to subscribe to your email list
  3. The listener responds with their email address
  4. That email address is directly integrated with your email service provider of choice

Super awesome and way easier for your listener to complete on their phone while they listen to you close out the show.

Setting up SMS Subscriptions with Textiful

1-textiful-landing

Textiful is a service that allows everything that we discussed above. The great thing is, they offer a plan that gives you 50 free messages a month (comes out to 25 subscriptions through text).

So the free plan is both a great way to see if this list building method is worth a paid plan or a free way to build your email list if you're starting out.

Sign Up for Textiful Free Account

Visit Textiful.com

Go to Create Account

Create your account and fill out the sign-up info

2-textiful-account-signup

3-textiful-keywordChoose your Keyword - this will be what people text to initiate the subscription

Connecting Textiful to your Podcast Email List

Textiful easily integrates with all the major email list providers. Here is the list at the time of publishing this post:

  • ConvertKit
  • MailChimp
  • Emma
  • GetResponse
  • Campaign Monitor
  • Drip
  • Constant Contact
  • Vbout
  • ActiveCampaign
  • AWeber
  • InfusionSoft

I'll go through the ConverKit and MailChimp integration. If you use something else, the steps will be very similar.

Integrating Textiful with ConvertKit

Go to the "Integrations" Tab and Select ConvertKit 4-textiful-integration-list

Get your API Key from ConvertKit

Paste your API Key into the text field in Textiful and "Save API Key"

Set the messages you want your subscribers to receive:

5-textiful-keyword-settings

  1. Initial Response
  2. Subscription Successful
  3. Already Subscribed

Save your Integration Settings

Go back to the "Keywords" Tab and click "Edit Keyword Settings"

6-textiful-convertkit

Select the ConverKit Form and Sequence where you want emails added

7-textiful-integration-list

ConvertKit Integration Complete!

Integrating Textiful with MailChimp

Go to the "Integrations" Tab and Select MailChimp

7-textiful-integration-list

Log into your MailChimp Account through Textiful

8-textiful-mailchimp-login

Set the messages you want your subscribers to receive:

9-textiful-messages

  1. Initial Response
  2. Subscription Successful
  3. Already Subscribed

Save your Integration Settings

Go back to "Keywords" Tab and click "Edit Keyword Settings"

Select the MailChimp Form where you want emails added

10-textiful-keyword-settings

Success!

Send a test message from your phone with your keyword to 444999, if everything is set up correctly you'll be subscribed to your list!

If you don't already have an email list, I first highly recommend ConvertKit and if you're just starting out with a 0 budget, MailChimp.

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